Crothers, Lane, <br/><br/>
Globalization and American popular culture /  [print] 
Lane Crothers. 
 - second edition. 
 - Lanham, Maryland :  Rowman and Littlefield,  (c)2010. 
 - xv, 243 pages ;  23 cm. 
 - Globalization .
 - Globalization (Lanham, Md.) .
<br/><br/>Includes bibliographies and index. 
<br/><br/>American popular culture and globalization --  "American" popular culture --  The global scope of American movies, music, and television --  The American global cultural franchise --  Global trade and the fear of American popular culture --  American popular culture and the future of globalization. 
<br/><br/> Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by 'popular culture,' how popular culture is distinguished from the generic concept of 'culture,' and what constitutes 'American' popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780742566828 9780742566835 9780742566842 
<br/><br/><label>LCCN: </label>2009018021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Popular culture--United States.<br/>Globalization--Social aspects--United States.<br/>Civilization, Modern--American influences.
<br/><br/><label>Subjects--Index Terms: </label>Civilization, Modern  American influences Globalisierung Globalization  Social aspects  United States Mass media  Social aspects  United States Massenkultur Massenmedien Popular culture  United States USA United States  Foreign economic relations United States  Foreign public opinion 
<br/><br/><label>LC Class. No.: </label>E169.C951.G563 2010 E169