TY  - BOOK
AU  - Crane,Frederick G
TI  - Marketing for entrepreneurs: concepts and applications for new ventures 
SN  - 9781412953467
AV  - HF5415.C891.M375 2010 
PY  - 2010///
CY  - Thousand Oaks, California
PB  - Sage Publications
KW  - Marketing
KW  - Management
KW  - Small business marketing
N1  - 2; Marketing in an entrepreneurial context --; Finding and evaluating the right marketing opportunity --; Using marketing research to ensure entrepreneurial success --; Understanding customers and competitors --; Segmentation, targeting, and positioning --; Developing new products and services --; Building and sustaining the entrepreneurial brand --; Entrepreneurial pricing --; Entrepreneurial channel development and supply chain management --; Entrepreneurial promotion : doing more with less! --; The entrepreneurial marketing plan; 2
ER  -