Crane, Frederick G, <br/><br/>
Marketing for entrepreneurs :  concepts and applications for new ventures /  [print] 
Frederick G. Crane. 
 - Thousand Oaks, California :  Sage Publications,  (c)2010. 
 - xii, 227 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Marketing in an entrepreneurial context --  Finding and evaluating the right marketing opportunity --  Using marketing research to ensure entrepreneurial success --  Understanding customers and competitors --  Segmentation, targeting, and positioning --  Developing new products and services --  Building and sustaining the entrepreneurial brand --  Entrepreneurial pricing --  Entrepreneurial channel development and supply chain management --  Entrepreneurial promotion : doing more with less! --  The entrepreneurial marketing plan. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781412953467 9781412953474 
<br/><br/><label>LCCN: </label>2009023018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Small business marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.C891.M375 2010 HF5415