TY  - BOOK
AU  - Lambreth,Clifton
AU  - Calia,Mary
AU  - Webb,Melissa
AU  - 
TI  - Ford and the American dream: founded on right decisions 
SN  - 9781933715445
AV  - .W367.F673 2007 
PY  - 2007///
CY  - Brentwood, Tennesse
PB  - Daniel Bradley
KW  - Ford Motor Company
KW  - Fiction
KW  - Industrial management
KW  - Business
N1  - The road to bankruptcy  --; a mustang a minute!  --; Lack of leadership  --; robbing the future  --; Bewitched by brand management!  --; Engineered to fail  --; Diversity gone wild!  --; The compensation collapse  --; The union  --; rearranging the seats on the Titanic  --; Globalization  --; forsaking the homeland  --; Recapturing the vision  --; The messenger  --; Roadmap to the future; 2
N2  - The Ford story that has never been told!  The rise and fall of the Ford Motor Company is a representation of the American Dream eroding daily. Twenty year Ford veteran Clifton Lambreth, through a powerfully captivating fictional tale, details the decisions and events that have brought the Ford Motor Company to the brink of potential bankruptcy. The novel begins with chapter 11 because this is where the Ford Motor Company finds itself today --
ER  -