TY  - BOOK
AU  - Center for Creative Leadership
AU  - Scharlatt,Harold
TI  - Selling your ideas to your organization
T2  - An ideas into action guidebook
SN  - 9781604910254
AV  - HF5718.C397.S455 2008 
PY  - 2008///
CY  - Greensboro, North Carolina
PB  - Center for Creative Leadership
KW  - Communication in management
KW  - Oral communication
KW  - Public speaking
N1  - "CCL no. 439"--Page before t.p; 1 (pages 28); After the brainstorm --; Scanning your organization --; Tips and tactics --; Closing the deal --; Suggested readings --; Background --; Key point summary; 2
N2  - "When you want to sell an idea to your organization, there are two important things to consider: an environmental scan and a collection of tactics. This guidebook explains how to assess your environment, point by point. It also provides a collection of tactics you can use to sell your idea. Assessing your environment and considering tactics you can use will prepare you for a successful campaign, and you will be more likely to accomplish your objective--solving a problem and making an improvement for the benefit of individuals, groups, and the organization as a whole."--P. 6
ER  -