TY  - BOOK
AU  - Mariotti,Steve
AU  - Towle,Tony
AU  - Delgatto,Jason
TI  - Entrepreneurship: owning your future 
SN  - 9780134324821
AV  - HD62.M342.E587 2017 
PY  - 2017///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education
KW  - New business enterprises
KW  - Small business
KW  - Management
KW  - Young adults
KW  - Employment
KW  - Self-employed
KW  - Business Entrepreneurship
N1  - 4; UNIT 1:  BIG IDEA:  DEVELOPING AN ENTREPRENEURIAL MINDSET --; Importance of entrepreneurship --; Characteristics of an entrepreneur --; Being an intrapreneur --; Social entrepreneurship --; Managing risk; UNIT 2: BIG IDEA:  OPPORTUNITY RECOGNITION AND MARKET ANALYSIS  --; Idea generation --; Turning ideas into opportunities --; Evaluating opportunities --; Market research methods --; Using data to make business decisions; UNIT 3:  BIG IDEA: COMPETITION --; Entrepreneurship and the economy --; Supply and demand --; Direct and indirect competition --; EOU and competitive pricing --; Establishing a competitive advantage; UNIT 4:  BIG IDEA:  DELIVERING VALUE TO CUSTOMERS --; Identifying a target market --; Understanding the needs of a customer segment --; Delivering value to a customer segment --; Communicating value to customers --; Attracting and retaining customers; UNIT 5: BIG IDEA:  BUSINESS MODEL    --; Channels of distribution --; Identifying internal resources --; Determining operating activities --; Establishing external partnerships --; Legal structures; UNIT 6: BIG IDEA:  FINANCIAL AND EXPENSE MANAGEMENT  --; The cost of doing business --; Expense management --; Revenue streams and sales projections --; Financing the business --; Financial analysis; UNIT 7:  BIG IDEA:  OPERATING THE BUSINESS --; Managing the business --; Government regulations --; Record keeping --; Accounting systems --; Taxes and your business; UNIT 8:  GROWING THE BUSINESS --; Planning for business growth --; Growing operations --; Recruiting and training staff --; Franchising and licensing --; Exit strategies; 2
N2  - Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business
ER  -