Entrepreneurship : owning your future / [print]
The Network for Teaching Entrepreneurship: Steve Mariotti, Tony Towle, Jason Delgatto.
- twelfth edition.ition.
- Upper Saddle River, New Jersey : Pearson Education, (c)2017.
- xxiv, 920 pages : illustrations ; 29 cm
UNIT 1: BIG IDEA: DEVELOPING AN ENTREPRENEURIAL MINDSET -- Importance of entrepreneurship -- Characteristics of an entrepreneur -- Being an intrapreneur -- Social entrepreneurship -- Managing risk UNIT 2: BIG IDEA: OPPORTUNITY RECOGNITION AND MARKET ANALYSIS -- Idea generation -- Turning ideas into opportunities -- Evaluating opportunities -- Market research methods -- Using data to make business decisions UNIT 3: BIG IDEA: COMPETITION -- Entrepreneurship and the economy -- Supply and demand -- Direct and indirect competition -- EOU and competitive pricing -- Establishing a competitive advantage UNIT 4: BIG IDEA: DELIVERING VALUE TO CUSTOMERS -- Identifying a target market -- Understanding the needs of a customer segment -- Delivering value to a customer segment -- Communicating value to customers -- Attracting and retaining customers UNIT 5: BIG IDEA: BUSINESS MODEL -- Channels of distribution -- Identifying internal resources -- Determining operating activities -- Establishing external partnerships -- Legal structures UNIT 6: BIG IDEA: FINANCIAL AND EXPENSE MANAGEMENT -- The cost of doing business -- Expense management -- Revenue streams and sales projections -- Financing the business -- Financial analysis UNIT 7: BIG IDEA: OPERATING THE BUSINESS -- Managing the business -- Government regulations -- Record keeping -- Accounting systems -- Taxes and your business UNIT 8: GROWING THE BUSINESS -- Planning for business growth -- Growing operations -- Recruiting and training staff -- Franchising and licensing -- Exit strategies
Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. https://www.amazon.com/Entrepreneurship-Owning-Future-School-Version/dp/013432482X/ref=sr_1_1?dchild=1&keywords=9780134324821&qid=1600366833&sr=8-1
9780134324821
New business enterprises. Small business--Management. Young adults--Employment. Self-employed. Business Entrepreneurship.