TY  - BOOK
AU  - Pratkanis,Anthony R.
AU  - Aronson,Elliot
TI  - Age of propaganda: the everyday use and abuse of persuasion 
SN  - 9780716731085
AV  - HM263.A769.A346 2001 
PY  - 2001///
CY  - New York
PB  - W.H. Freeman
KW  - Propaganda
KW  - Persuasion (Psychology)
KW  - Advertising
KW  - Television in propaganda
N1  - 1 (pages 357-397) and index; The psychology of everyday persuasion  --; Mysterious influence  --; Mindless propaganda, thoughtful persuasion  --; The rationalizing animal  --; The four stratagems of influence; Pre-persuasion: Setting the stage for effective influence  --; Words of influence  --; Pictures in our heads  --; Saddam Hussein : The Hitler of Baghdad?  --; A questionable persuasion  --; The power of "decoys"  --; The psychology of factoids; Communicator credibility: Real and manufactured --; The credible communicator  --; Breakfast of champions, junk food for the self  --; How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked?  --; The manufacture of credibility  --; Prizefighter slays eleven with one look : the influence of mass media models; The message and how it is delivered --; Packages  --; Self-sell  --; Naked attics and neighborhood war heroes : on vividness in communication  --; Why do they keep repeating the same ads?  --; If you have nothing to say--distract them  --; If you want to gain an inch, ask for a mile--sometimes!  --; Protagoras' ideal : one-sided puffery versus two-sided debate; Emotional appeals: Touch the heart, persuade the mind --; The fear appeal  --; The granfalloon technique  --; Guilt sells  --; What is the influence of one flower given?  --; The committed heart  --; Practice what you preach  --; The psychology of scarcity and the mystique of phantoms; When information fails: The challenge of propaganda to society --; Education or propaganda?  --; What is news?  --; On the ineffectiveness of information campaigns --; Subliminal sorcery : who is seducing whom?  --; Persuasion direct  --; How to become a cult leader  --; Propaganda in the third Reich : a case for uncertainty; Counteracting the tactics of propaganda  --; Is forewarned forearmed? Or how to really resist propaganda  --; What we can do to stop propaganda in its tracks  --; Peitho's children; 2; Digital and Print sharing - NOT covered: CIU's licenses do not permit copying or sharing of this title in electronic or print format. PLEASE click on the "copyright permission request link" and request for permission to be obtained for digital/print sharing
N2  - Shares findings from research on the effectiveness of various persuasive messages, provides an overview of what social psychologists and other investigators have learned about how people are persuaded, analyzes common propaganda tactics, and explains what people can do to limit the effects of propaganda in their lives
ER  -