TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Ads, fads, and consumer culture: advertising's impact on American character and society 
AV  - HF5823.B496.A374 2004 
PY  - 2004///
CY  - Lanham, Maryland
PB  - Rowman and Littlefield Pub.
KW  - Advertising
KW  - United States
KW  - Popular culture
KW  - Consumer education
N1  - 2; Advertising in American society --; Consumer cultures --; Advertising and the communication process --; Running it up a flagpole to see if anyone salutes --; Sexuality and advertising --; Political advertising --; The marketing society --; Analyzing print advertisements --; Analyzing television commercials: the Macintosh "1984" commercial --; Where next?; 2
UR  - http://www.loc.gov/catdir/toc/ecip042/2003008536.html
ER  -