Berger, Arthur Asa,  1933-, <br/><br/>
Ads, fads, and consumer culture :  advertising's impact on American character and society /  [print] 
Arthur Asa Berger. 
 - second edition. 
 - Lanham, Maryland :  Rowman and Littlefield Pub.,  (c)2004. 
 - xvii, 197 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Advertising in American society --  Consumer cultures --  Advertising and the communication process --  Running it up a flagpole to see if anyone salutes --  Sexuality and advertising --  Political advertising --  The marketing society --  Analyzing print advertisements --  Analyzing television commercials: the Macintosh "1984" commercial --  Where next? 
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<br/><br/><label>LCCN: </label>2003008536 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-V2712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Popular culture--United States.<br/>Consumer education--United States.
<br/><br/><label>LC Class. No.: </label>HF5823.B496.A374 2004 HF5823