Boyle, Raymond,  1966- <br/><br/>
Power play  sport, the media and popular culture / 
Raymond Boyle and Richard Haynes. 
 - second edition. 
 - Edinburgh :  Edinburgh University Press,  [(c)2009.] 
 - 1 online resource (ix, 254 pages) 
<br/><br/> Previous edition: Pearson Education Limited, 2000. 
<br/><br/>Includes bibliographies and index. 
<br/><br/> Copyright; Contents; Preface; Acknowledgements; Chapter 1 Sport, the Media and Popular Culture; Chapter 2 All Our Yesterdays: A History of Media Sport; Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship; Chapter 4 Power Game: Why Sport Matters to Television; Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom; Chapter 6The Race Game: Media Sport, Race and Ethnicity; Chapter 7 Playing the Game: Media Sport and Gender; Chapter 8 Games Across Frontiers: Mediated Sport and National Identity; Chapter 9 The Sports Pages: Journalism and Sport; Chapter 10 Consuming Sport: Fans, Fandom and the AudienceChapter 11 Conclusion: Sport in the Digital Age; Bibliography; Index. 
<br/><br/>Use copy 
<br/><br/> Praise for the first edition:'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture.'European Journal of Communication (2000)'Excellent, well written and informative ... of interest and use to a wider constituency.'Times Higher Education Supplement (May 2000)Since its first publication in 2000 Power Play has become a key text in the burgeoning study of media sport. Charting the development of the relationship between sport and the media, the book examines the way in which the media has increasin. 
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<br/><br/><br/>Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. <br/>http://purl.oclc.org/DLF/benchrepro0212 
<br/><br/><label>ISBN: </label>9780748635948 0748635947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and sports--Social aspects--Great Britain.<br/>Mass media and sports--Economic aspects--Great Britain.<br/>Sports--Social aspects--Great Britain.<br/>Sports--Political aspects--Great Britain.<br/>Mass media.<br/>Mass media and sports.<br/>Sports.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>GV742