Lamb, Charles W, <br/><br/>
Marketing /  [print] 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - eighth edition. 
 - Mason, Ohio :  Thomson/South-Western,  (c)2006. 
 - xxxii, 736 :  color illustrations ;  28 cm. 
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<br/><br/><label>ISBN: </label>9780324221558 
<br/><br/><label>LCCN: </label>2005618469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.M478.M375 2006 HF5415