McGregor, James,  1953-, <br/><br/>
One billion customers :  lessons from the front lines of doing business in China /  [print] 
James McGregor. 
 - New York :  Free Press,  (c)2006. 
 - xix, 312 pages :  maps ;  24 cm. 
 - A Wall Street journal book .
<br/><br/> Maps on lining papers. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Introduction : A startup and a turnaround --  The grand bargain --  Same bed, different dreams --  Eating the Emperor's grain --  Dancing with the dinosaurs --  Caught in the crossfire --  The truth is not absolute --  The best-laid plans --  Managing the future. 
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<br/><br/><label>LCCN: </label>2005044398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises, Foreign--Government policy--China.<br/>Investments, Foreign--China.
<br/><br/><label>LC Class. No.: </label>HC427.M478.O543 2006 HC427