Lee, Monle,

Principles of advertising : a global perspective / [print] Monle Lee, Carla Johnson. - second edition. - New York : Haworth Press, (c)2005. - xxi, 427 pages : illustrations ; 22 cm.





2005002253

GBA550892 bnb

013221118 Uk


Advertising.

HF5821.J66.P756 2005 HF5821