Lee, Monle, Principles of advertising : a global perspective / [print] Monle Lee, Carla Johnson. - second edition. - New York : Haworth Press, (c)2005. - xxi, 427 pages : illustrations ; 22 cm. LCCN: 2005002253 Nat. Bib. No.: GBA550892 bnb Nat. Bib. Agency Control No.: 013221118 Uk Subjects--Topical Terms: Advertising. LC Class. No.: HF5821.J66.P756 2005 HF5821