Cracking the advertising code /  [print] 
writer/producer Judy Jennings. 
 - Owatonna, Minnesota  :  Learning Zone Express,  (c)2006. 
 - 1 videodisc (17 min.) :  sound, color ;  4 3/4 in. 
<br/><br/> Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of adveritsing that are directed toward teenage consumers. 
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<br/><br/><label>ISBN: </label>9781571752406 
<br/><br/><label>Publisher. No.: </label>3405  Learning Zone Express 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>PN1997.L438.C733 2006 PN1997