TY  - BOOK
AU  - Gallo,Carmine
TI  - The presentation secrets of Steve Jobs: how to be insanely great in front of any audience 
SN  - 9780071636087
AV  - HF5718.22.G172.P747 2010 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Jobs, Steve,
KW  - Business presentations
KW  - Business communication
KW  - Darstellungstechnik
KW  - Jobs, Steve
KW  - Jobs, Steven 1955-
KW  - Pr�asentation
KW  - Nonfiction
N1  - Includes bibliographical references (pages 235-248) and index; Prologue: How to be insanely great in front of any audience --; Create the story. Plan in analog --; Answer the one question that matters most --; Develop a Messianic sense of purpose --; Create Twitter-like headlines --; Draw a road map --; Introduce the antagonist --; Reveal the conquering hero --; Obey the ten-minute rule --; Deliver the experience. Channel their inner Zen --; Dress up your numbers --; Use "amazingly zippy" words --; Share the stage --; Stage your presentation with props --; Reveal a "holy shit" moment --; Schiller learns from the best --; Refine and rehearse. Master stage presence --; Make it look effortless --; Wear the appropriate costume --; Toss the script --; Have fun --; Encore: One more thing --; Postscript: Steve Jobs by the book
N2  - Whether he was introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrified audiences with his style and showmanship. He didn't just convey information in his presentations; he told a story, painted a picture, and shared a vision. Now you can do it too, by learning the specific techniques that made Jobs such a captivating communicator. Using Job's presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life
ER  -