Entrepreneurship fundamentals / [print]
edited by Tim Broxholm.
- First edition.
- New York, NY : McGraw Hill, 2024
- xii, 392 pages : color illustrations ; 29 cm
Entrepreneurship: going from an idea to a business -- Products -- Pricing and distribution -- Promotion mix: tools, goals, and strategies -- Introduction to marketing -- Understanding your customer -- Accounting and financial statements.
9781266606793 1266606793
Entrepreneurship. Entrepreneurship--Study and teaching (Secondary) Business education--Study and teaching (Secondary) Business enterprises--Study and teaching (Secondary) New business enterprises--Study and teaching (Secondary)