Entrepreneurship fundamentals / [print] edited by Tim Broxholm. - First edition. - New York, NY : McGraw Hill, 2024 - xii, 392 pages : color illustrations ; 29 cm

Entrepreneurship: going from an idea to a business -- Products -- Pricing and distribution -- Promotion mix: tools, goals, and strategies -- Introduction to marketing -- Understanding your customer -- Accounting and financial statements.

9781266606793 1266606793


Entrepreneurship.
Entrepreneurship--Study and teaching (Secondary)
Business education--Study and teaching (Secondary)
Business enterprises--Study and teaching (Secondary)
New business enterprises--Study and teaching (Secondary)

HB615.B885.E587 2024