TY  - BOOK
AU  - Beitelspacher,Lauren Skinner
ED  - McGraw-Hill Education (Firm),
TI  - Marketing fundamentals
SN  - 9781266606410
AV  - HF5410.B423.M375 2024 
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill
KW  - Marketing
KW  - Study and teaching (Secondary)
N1  - Marketing overview --; Marketing strategy --; Today's marketplace --; Understanding your customer --; Segmentation, targeting, and positioning --; Creating value --; Capturing value --; Delivering value --; Communicating value --; Appendix: The marketing plan
N2  - "Welcome to marketing! Wherever your life and career take you, you can be assured that knowing how to implement marketing principles will be an important part of professional and personal success. Some of you reading this lesson will become marketing majors, but most of you will major in another subject, perhaps unrelated to business. Either way, your ability to apply marketing principles in your future career or to market yourself will be critical to your success. Because of its importance, you are encouraged to approach this class as more than just a collection of concepts to be forgotten at the end of the semester."--Page 4
ER  -