TY  - BOOK
AU  - Mulka,Lisa
AU  - Ball,Leah
AU  - Dadd,Stacey
AU  - Jacques,Ally
AU  - Lange,Mandy
TI  - Principles of marketing
SN  - 9781626893368
AV  - HF5415.M957.P756 2019 
PY  - 2019///
CY  - Warwick, RI
PB  - B.E. Publishing
KW  - Marketing
KW  - Textbooks
N1  - Marketing plan --; Characteristics of business --; Economic considerations --; Marketing in a global economy --; Ethical and lawful practices --; Marketing information management --; Target market --; Product mix --; Product strategies --; Determining price --; Pricing strategies --; Place --; Promotion and advertising --; Personal selling --; Interpersonal skills --; Communication --; Social media savvy --; Budgeting --; Evaluating risks --; Planning for employment --; Career success
N2  - As part of the Skills for Life CTE Series, Principles of Marketing explores foundational marketing concepts relevant to today's global economy. By emphasizing how marketing impacts businesses and influences our daily lives, this textbook introduces real-world skills that students will use in the classroom, the workplace, and beyond. Principles of Marketing leads students to thoroughly understand product, price, place, and promotion--the 4 P's of marketing. In addition, students will learn how marketers conduct research, make decisions, and strategize to help sell goods and services, and will use this knowledge to complete a comprehensive marketing plan for a company. The skills introduced in this textbook will help students make informed choices as consumers and plan for future careers in business and marketing. -- Publisher (bepublishing.com)
ER  -