TY  - BOOK
AU  - Riggs,Thomas
ED  - Gale (Firm)
TI  - Encyclopedia of major marketing campaigns
T2  - Gale eBooks
SN  - 9781414406077
AV  - HF5837 
PY  - 2007///.]
CY  - Detroit, Mich.
PB  - Gale
KW  - Advertising campaigns
KW  - United States
KW  - History
KW  - 20th century
KW  - 21st century
KW  - Marketing
N1  - 2; 2; b
N2  - An annual publication that profiles important marketing campaigns of the 20th century
UR  - https://link.gale.com/apps/pub/0SGI/GVRL?sid=gale_marc&u=columbiaiu
ER  -