Encyclopedia of major marketing campaigns / 
Thomas Riggs, editor. 
 - 1 online resource (xxii, 1947 pages) :  illustrations 
 - Gale eBooks .
<br/><br/>Includes bibliographies and index. 
<br/><br/> An annual publication that profiles important marketing campaigns of the 20th century. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781414406077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--History--United States--20th century.<br/>Advertising campaigns--History--United States--21st century.<br/>Marketing--History--United States--20th century.<br/>Marketing--History--United States--21st century.
<br/><br/><label>LC Class. No.: </label>HF5837