TY  - BOOK
AU  - Bailey,Cassandra M.
AU  - Schmidt,Dana M.
TI  - Social media Is about people
T2  - Business career development collection
SN  - 9781637422632
AV  - HM742 
PY  - 2022///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Social media and society
KW  - Marketing
KW  - Communication
KW  - Communications
KW  - Strategy
KW  - Social media
KW  - Facebook
KW  - Instagram
KW  - LinkedIn
KW  - TikTok
KW  - [genre]
KW  - Electronic books
N1  - Includes bibliographical references (page 97) and index; Chapter 1. A human-centered approach to business communication --; Chapter 2. The six audiences to consider and how to prioritize them --; Chapter 3. How and where to find people --; Chapter 4. Why listening matters --; Chapter 5. How to talk with people, not at them --; Chapter 6. How people with influence can help --; Chapter 7. Handling unhappy people --; Chapter 8. Building a human-centered social media team --; Chapter 9. Measuring for improvement; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok--the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001215.html
ER  -