TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
AU  - Clark,Tim
AU  - Smith,Alan
TI  - Business model generation: a handbook for visionaries, game changers, and challengers 
T2  - Strategyzer series
SN  - 9780470876411
AV  - HD30.28.O85.B875 2010 
PY  - 2010///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Business planning
KW  - New business enterprises
KW  - Strategic planning
KW  - Organizational change
KW  - Commerce
N1  - 1; Definition of a business model --; The 9 building blocks --; The business model canvas --; Unbundling business models --; The long tail --; Multi-sided platforms --; FREE as a business model --; Open business models --; Customer insights --; Ideation --; Visual thinking --; Prototyping --; Storytelling --; Scenarios --; Business model environment --; Evaluating business models --; Business model perspective on blue ocean strategy --; Managing multiple business models --; Business model design process; VLeBook allows 400 sessions each year (25.04.2018); 6
N2  - Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
ER  -