Business model generation : a handbook for visionaries, game changers, and challengers / [print]
Handbook for visionaries, game changers, and challengers
written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
- Hoboken, New Jersey : Wiley, (c)2010.
- 278 pages : illustrations (some color) ; 19 x 24 cm
- Strategyzer series .
- Strategyzer series. .
Includes bibliographical references.
Definition of a business model -- The 9 building blocks -- The business model canvas -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- Business model design process.
VLeBook allows 400 sessions each year (25.04.2018).
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.