Osterwalder, Alexander,

Business model generation : a handbook for visionaries, game changers, and challengers / [print] Handbook for visionaries, game changers, and challengers written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, New Jersey : Wiley, (c)2010. - 278 pages : illustrations (some color) ; 19 x 24 cm - Strategyzer series . - Strategyzer series. .

Includes bibliographical references.

Definition of a business model -- The 9 building blocks -- The business model canvas -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- Business model design process.

VLeBook allows 400 sessions each year (25.04.2018).

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.



9780470876411 2839905809 9782839905800 9780470000000 9780470000007

2011280326

GBB182010 bnb

015656825 Uk


Business planning.
New business enterprises.
Strategic planning.
Organizational change.
Commerce.

Strategic planning

HD30.28.O85.B875 2010