TY  - BOOK
AU  - Dees,Windy
AU  - Walsh,Patrick
AU  - McEvoy,Chad D.
AU  - McKelvey,Stephen
AU  - Mullin,Bernard James
AU  - Hardy,Stephen
AU  - Sutton,William Anthony
TI  - Sport marketing
SN  - 9781492594628
AV  - GV716.D312.S667 2022 
PY  - 2022///
CY  - Champaign, Illinois
PB  - Human Kinetics
KW  - Sports
KW  - Marketing
N1  - 2; The special nature of sports marketing --; Strategic marketing management --; Understanding the sport consumer --; Market research and analytics in the sport industry --; Market segmentation and target marketing --; The sport product --; Managing sport brands --; Promotion and paid media --; Public relations --; Sponsorship, corporate partnerships, and the role of activation --; Social media in sports --; Sales and service --; Delivering and distributing core products and extensions --; Legal aspects of sport marketing --; The evolving nature of sport marketing
N2  - "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
ER  -