TY  - BOOK
AU  - Pedersen,Paul Mark
AU  - Laucella,Pamela C.
AU  - Kian,Edward
AU  - Geurin,Andrea N.
TI  - Strategic sport communication
SN  - 9781718221475
AV  - GV713.P371.S773 2025 
KW  - Sports administration
KW  - Communication in sports
KW  - Sports
KW  - Gestion
KW  - Communication dans les sports
N1  - 2; part 1 --; Introducing sport communication. --; Study of sport communication : revolutionary change, abundant opportunities --; Careers in sport communication --; History and growth of sport communication --; Sociological aspects of sport communication --; part 2 --; Examining the Strategic Sport Communication Model (SSCM). --; Sport communication and the SSCM --; Personal sport communication --; Organizational and leadership communication in sport --; Sport mass media : convergence and shifting roles --; Digital, mobile, and social media in sport --; Integrated marketing communication in sport --; Public relations and crisis communication in sport --; Sport communication research; Lauren M. Burch, PhD
N2  - "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
ER  -