Pedersen, Paul Mark, <br/><br/>
Strategic sport communication / 
Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin. 
 - fourth edition. 
 - ix, 421 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographies and index. 
<br/><br/> Introducing sport communication. --  Study of sport communication : revolutionary change, abundant opportunities --  Careers in sport communication --  History and growth of sport communication --  Sociological aspects of sport communication --  Examining the Strategic Sport Communication Model (SSCM). --  Sport communication and the SSCM --  Personal sport communication --  Organizational and leadership communication in sport --  Sport mass media : convergence and shifting roles --  Digital, mobile, and social media in sport --  Integrated marketing communication in sport --  Public relations and crisis communication in sport --  Sport communication research /  Lauren M. Burch, PhD.  part 1 --  part 2 -- 
<br/><br/> "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"-- 
<br/><br/><label>ISBN: </label>9781718221475 
<br/><br/><label>LCCN: </label>2023038026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports administration.<br/>Communication in sports.<br/>Sports--Gestion.<br/>Communication dans les sports.
<br/><br/><label>LC Class. No.: </label>GV713.P371.S773 2025