TY  - BOOK
AU  - Mann,Denise
AU  - Johnson,Derek
AU  - Gray,Jonathan
AU  - Brooker,Will
AU  - Russo,Julie Levin
AU  - Mann,Denise
AU  - Caldwell,John T.
AU  - Kozinets,Robert V.
AU  - Clarke,M.J.
AU  - Brook,Vincent
AU  - Martínez,Katynka Z.
AU  - Jenkins,Henry
TI  - Wired TV: Laboring over an Interactive Future
SN  - 9780813564555
AV  - HE8700 .W574 2014
PY  - 2014///
CY  - Piscataway
PB  - Rutgers University Press
KW  - Television broadcasting
KW  - United States
KW  - Interactive television
KW  - Social media
KW  - Mass media
KW  - Electronic Books
N1  - 2; Title page; Copyright; Contents; Acknowledgments; Introduction: When television and new media work worlds collide --; Denise Mann; 1. Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity --; Derek Johnson; 2. In the game: the creative and textual constraints of licensed video games --; Jonathan Gray; 3. Going pro: gendered responses to the incorporation of fan labor as user-genereated content --; Will Brooker; 4. Labor of love: charting the L word --; Julie Levin Russo; 5. The labor behind the lost ARG: WGA's tentative foothold in the digital age --; Denise Mann 6. Post-network reflexivity: viral marketing and labor management --; John T. Caldwell; 7. Fan creep: why brands suddenly need ""fans"" --; Robert V. Kozinets; 8. Outsourcing the office --; M.J. Clarke; 9. Convergent ethnicity and the Neo-Platoon show: recombining difference in the post-network era --; Vincent Brook; 10. Translating telenovelas in a neo-network era: finding an online home for mynetwork soaps --; Katynka Z. Martinez; 11. The reign of the "Mothership": transmedia's past, present, and possible futures --; Henry Jenkins notes on contributors; Index; 2; b
N2  - Wired TV looks at the post-network television industry's experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks' sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity
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