Genosko, Gary. <br/><br/>
Remodelling communication  from WWII to the WWW / 
Gary Genosko. 
 - Toronto [Ont. :  University of Toronto Press,  (c)2012. (Saint-Lazare, Quebec :  Canadian Electronic Library,  (c)2012). 
 - 1 online resource (161 pages) :  illustrations, digital file. 
 - Toronto studies in semiotics and communication .
<br/><br/>Includes bibliographies and index. 
<br/><br/>1 Regaining Weaver and Shannon --  2 Encoding and Decoding Stuart Hall --  3 Roman Jakobson and the Primacy of the Poetic --  4 All Models are Simulations: Jean Baudrillard's Critique of Communication --  5 Phatic (Dys)functions --  6 Umberto Eco and Guerrilla Decoding --  7 From General Modelling to Metamodelling --  Conclusion. 
<br/><br/> Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory. 
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<br/><br/><label>ISBN: </label>9781442699717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication models--History--20th century.<br/>Communication and culture--History--20th century.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>P93  / .R466 2012