TY  - BOOK
AU  - Miller,Roger
AU  - Côté,Marcel
TI  - Innovation reinvented: six games that drive growth 
SN  - 9781442699571
AV  - HC79 .I566 2012
PY  - 2012///
CY  - Toronto [Ont.
PB  - University of Toronto Press
KW  - Technological innovations
KW  - Economic aspects
KW  - Competition
KW  - Economic development
KW  - Success in business
KW  - Electronic Books
N1  - 2; Preface --; Introducing the games. The diversity of innovation --; Peering into the black box --; Searching for patterns --; The games of innovation --; Emerging and mature markets --; Product architecture --; The six games of innovation. Eureka! --; The special case of the pharmaceutical sector --; Battles of architecture --; Breakthrough games: high technology craft --; New and improved --; Mass customization --; Pushing the envelope --; Transitions --; Looking ahead. Winning strategies --; Public policies --; Rethinking innovation --; End notes; 2; b
N2  - "Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Co^teþ demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website
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ER  -