TY  - BOOK
AU  - Soberman,David Allan
AU  - Soman,Dilip
TI  - Flux: what marketing managers need to navigate the new environment 
SN  - 9781442698390
AV  - HF5415 .F589 2012
PY  - 2012///
CY  - Toronto
PB  - University of Toronto Press
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Consumer behavior
KW  - Electronic Books
N1  - 2; Introduction: the evolving role of the marketing manager --; Part One: The changing landscape. 1. The challenge of today's marketing environment; David Soberman --; 2. Losing control and loving it; David Dunne --; 3. Brand extension strategy: an integrative framework; Sridhar Moorthy --; 4. What makes the internet different?; Avi Goldfarb --; Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making; Andrew A. Mitchell --; 6. Hedonomics: why people do not buy what they enjoy the most; Claire I. Tsai --; 7. Marketing management when facing forward-looking consumers; Andrew T. Ching --; 8. Strategic forward-looking marketing management; Ron N. Borkovsky --; 9. Just imagine: the role of visualization in new product evaluation; Min Zhao --; 10. The role of morality in consumer decisions; Nina Malzar --; Part Three: Marketing management to engage. 11. Manage customer value through incentives; Menge Shi --; 12. Hang on: the psychology of time and implications for designing queues; Dilip Soman --; 13. Brands as humans: relationship norms and anthropomorphism; Pankaj Aggarwal --; 14. The psychology of giving: small interventions that make a difference; Aparna A. Labroo --; 15. Managing brands by leveraging academic research; Delaine Hampton; 2; b
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