TY  - BOOK
AU  - Murray,Kyle B.
TI  - The retail value proposition: crafting unique experiences at compelling prices 
SN  - 9781442696488
AV  - HF5415 .R483 2013
PY  - 2013///
CY  - Toronto [Ont.
PB  - University of Toronto Press
KW  - Marketing
KW  - Retail trade
KW  - Electronic Books
N1  - 2; PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation --; Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing --; Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management --; Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty --; Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682851&site=eds-live&custid=s3260518
ER  -