Fair trade coffee the prospects and pitfalls of market-driven social justice /
Gavin Fridell.
- Toronto : University of Toronto Press, (c)2007.
- 1 online resource (xix, 347 pages) : illustrations.
- Studies in comparative political economy and public policy .
Includes bibliographies and index.
Historical and theoretical origins of the Fair Trade network -- Neoliberal globalization and the Fair Trade network -- Coffee and the capitalist market -- Coffee and the 'Double movement' -- Fair Trade in Mexico: The case of UCIRI -- Fair Trade coffee in Canada -- Conclusion: Fair Trade as moral economy.
"In this study, Gavin Fridell argues that while local level analysis is important, examination of the impacts of broader structures on fair trade coffee networks, and vice versa, are of equal if not greater significance in determining their long-term developmental potential. Using case studies from Mexico and Canada, Fridell examines the fair trade coffee movement at both the global and local level, assessing its effectiveness and locating it within political and development theory. In addition, Fridell provides in-depth historical analysis of fair trade coffee in the context of global trade, and compares it with a variety of postwar development projects within the coffee industry."--Jacket.