Buresh, Bernice, 1941-

From silence to voice : what nurses know and must communicate to the public / Bernice Buresh, Suzanne Gordon. - Third edition. - Ithaca : ILR Press, an imprint of Cornell University Press, (c)2013. - 1 online resource (294 pages) : illustrations - The culture and politics of health care work .

Includes bibliographies and index.

Ending the silence -- The daisy dilemma -- From virtue to the voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the media -- In your own voice : letters to the editor, op-eds, and blogs -- Getting it right -- Appearing on television and radio -- Opportunities and challenges ahead.



9780801467370




Nursing.
Communication in nursing.
Mass media.
Public opinion.
Nursing--Social aspects.
Public relations.
Nurse and patient.
Public Relations
Nurse-Patient Relations


Electronic Books.

RT42 / .F766 2013