From silence to voice : what nurses know and must communicate to the public /
Bernice Buresh, Suzanne Gordon.
- Third edition.
- Ithaca : ILR Press, an imprint of Cornell University Press, (c)2013.
- 1 online resource (294 pages) : illustrations
- The culture and politics of health care work .
Includes bibliographies and index.
Ending the silence -- The daisy dilemma -- From virtue to the voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the media -- In your own voice : letters to the editor, op-eds, and blogs -- Getting it right -- Appearing on television and radio -- Opportunities and challenges ahead.
9780801467370
Nursing. Communication in nursing. Mass media. Public opinion. Nursing--Social aspects. Public relations. Nurse and patient. Public Relations Nurse-Patient Relations