Belasco, Warren James. <br/><br/>
Appetite for change :  how the counterculture took on the food industry / 
Warren J. Belasco. 
 - Second updatedition. edition. 
 - Ithaca :  Cornell University Press,  (c)2007. 
 - 1 online resource (xi, 327 pages) 
<br/><br/>Includes bibliographies and index. 
<br/><br/> An edible dynamic --  Radical consumerism --  Radical therapy : the oppositional identity --  Organic force : an alternative infrastructure --  The orthodox defense : the war of the metaphors --  The mess in Washington --  The press : shifting the center --  Opportunism in the marketplace --  Straddling the contradictions --  A healthy foods portfolio --  Looking backward, and forward. 
<br/><br/> "In this inquiry, originally published in 1989 and now updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods."--BOOK JACKET. 
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<br/><br/><label>ISBN: </label>9780801471278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Natural foods industry--United States.<br/>Food industry and trade--United States.<br/>Subculture--United States.<br/>Consumers--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HD9005  / .A674 2007