TY - BOOK AU - Montez de Oca,Jeffrey TI - Discipline and indulgence: college football, media, and the American way of life during the cold war T2 - Critical issues in sport and society SN - 9781461944751 AV - GV950 .D573 2013 PY - 2013/// CY - New Brunswick, New Jersey PB - Rutgers University Press KW - Football KW - United States KW - History KW - 20th century KW - Social aspects KW - College sports KW - Cold War KW - Influence KW - Mass media and sports KW - Electronic Books N1 - 2; Acknowledgments; 1 Introduction; 2 Fortifying the City upon a Hill; 3 Duck Walking the Couch Potato; 4 The Best Seat in the Ballpark; 5 Fordism in the Airwaves; 6 From Neighborhood to Nation; 7 Conclusion; Appendix: Note on Methodology; Notes; References; Index; About the Author; 2; b N2 - Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror.