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Power and persuasion in media and advertising /Susan Brophy Down.

By: Material type: TextTextSeries: Why does media literacy matter?Publication details: New York : Crabtree Publishing Company, (c)2018.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781427120403
Subject(s): Genre/Form: LOC classification:
  • HF5822 .P694 2018
Online resources: Available additional physical forms:
Contents:
Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you.
Subject: "Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age."--
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction HF5822 (Browse shelf(Opens below)) Link to resource Available on1020302544

Includes bibliographies and index.

Introduction -- Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you.

"Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age."--

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