Beyond competitive advantage : how to solve the puzzle of sustaining growth while creating value / Todd Zenger.

By:

Zenger, Todd R, 1959- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781633690011

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HD30 .B496 2016

Online resources:

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Available additional physical forms:

Subject: "Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth."--

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HD30.28 (Browse shelf(Opens below))	Link to resource	Available		ocn936256987

Includes bibliographies and index.

"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth."--

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