The network imperative : how to survive and grow in the age of digital business models / Barry D. Libert with Megan Beck and Yoram (Jerry) Wind.

Includes bibliographies and index.

Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is impacting all businesses, and as investor capital, top talent, and market buzz continue to shift toward network organizations, the performance gap between fast and slow adopters is widening. So the question isn't whether your organization needs to change, but when and how much. The Network Imperative is a call to action for all leaders to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Based on research of over a thousand companies, Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that network businesses use to grow and profit. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to thrive in this rapidly changing age.--

Prologue: Digital networks are eating the world -- Part I. The promise: the value is in the network -- Networks have big advantages -- To be a network leader, you need to think and act differently -- Part II. The 10 principles: Creating network value -- Principle 1. Technology: from physical to digital -- Principle 2. Assets: from tangible to intangible -- Principle 3. Strategy: from operator to allocator -- Principle 4. Leadership: from commander to co-creator -- Principle 5. Customers: from customer to contributor -- Principle 6. Revenues: from transaction to subscription -- Principle 7. Employees: from employee to partner -- Principle 8. Measurement: from accounting to big data -- Principle 9. Boards: from governance to representation -- Principle 10. Mindset: from closed to open -- Part III. The pivot: implementing network value -- Pinpoint: identify your starting point -- Inventory: take stock of what you have and what you need -- Visualize: create your new network business model -- Operate: invest and realize your network business -- Track: measure your progress and performance with big data -- Epilogue: May the power of the network be with you.

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