The moment of clarity : using the human sciences to solve your hardest business problems / Christian Madsbjerg, Mikkel B. Rasmussen.

By:

Madsbjerg, Christian [Author]

Contributor(s):

Rasmussen, Mikkel B

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422191910

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HD30 .M664 2014

Online resources:

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Available additional physical forms:

Subject: "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HD30.19 (Browse shelf(Opens below))	Link to resource	Available		ocn868226154

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Includes bibliographies and index.

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--

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