Juice : the creative fuel that drives today's world-class inventors / Evan I. Schwartz.
Material type: TextPublication details: Boston : Harvard Business School Press, (c)2004.Description: 1 online resource (xii, 238 pages)Content type:- text
- computer
- online resource
- 9781422184066
- HD53 .J853 2004
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | Non-fiction | HD53 (Browse shelf(Opens below)) | Link to resource | Available | ocn865508697 |
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Includes bibliographies and index.
Creating possibilities -- Pinpointing problems -- Recognizing patterns -- Channeling chance -- Transcending boundaries -- Detecting barriers -- Applying analogies -- Visualizing results -- Embracing failure -- Multiplying insights -- Thinking systematically.
"This book takes us inside the labs and the minds of some of today's most prolific inventors to demystify the process by which they imagine and create. Evan I. Schwartz argues that invention is less about serendipity and genius than it is about a relentless inner compulsion to question and discover. This creative energy, says Schwartz, is the fuel - the "juice" - that drives the best inventors. And this special form of creativity is latent in each of us." "Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, business systems inventory Jay Walker, and biomimicry trailblazer James McLurkin. Schwartz reveals the brilliant strategies - such as crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure - that enable investors to transform improbable ideas into reality."--BOOK JACKET.
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