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HBR guide to better business writing /Bryan A. Garner.

By: Material type: TextTextSeries: Publication details: Boston, Mass. : Harvard Business Review Press, (c)2012.Description: 1 online resource (xx, 210 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422184042
Other title:
  • Guide to better business writing
Subject(s): Genre/Form: LOC classification:
  • HF5718 .H374 2012
Online resources: Available additional physical forms:
Contents:
Developing your skills -- Avoiding the quirks that turn readers off -- Common forms of business writing.
Subject: When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over.Subject: "DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you (1) push past writer's block; (2) grab--and keep--readers' attention; (3) earn credibility with tough audiences; (4) trim the fat from your writing; (5) strike the right tone; and (6) brush up on grammar, punctuation, and usage."--Publisher's description
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Includes bibliographies and index.

Delivering the goods quickly and clearly -- Developing your skills -- Avoiding the quirks that turn readers off -- Common forms of business writing.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over.

"DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you (1) push past writer's block; (2) grab--and keep--readers' attention; (3) earn credibility with tough audiences; (4) trim the fat from your writing; (5) strike the right tone; and (6) brush up on grammar, punctuation, and usage."--Publisher's description

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