Buy-in : saving your good idea from getting shot down / John P. Kotter and Lorne A. Whitehead.

By:

Kotter, John P, 1947- [Author]

Contributor(s):

Whitehead, Lorne A

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422170717

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5438 .B895 2010

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password

Available additional physical forms:

Contents:

Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas.

Subject: Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5438.5 (Browse shelf(Opens below))	Link to resource	Available		ocn865508674

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Previous	HF5438.4 HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads).	HF5438.4 Hbr's 10 must reads for sales and marketing collection 5 books/	HF5438.4 Sales management that works : how to sell in a world that never stops changing /	HF5438.5 Buy-in : saving your good idea from getting shot down /	HF5459.6 Kids at work : Latinx families selling food on the streets of Los Angeles /	HF5470 The handbook of market design /edited by Nir Vulkan, Alvin E. Roth and Zvika Neeman.	HF5476 A primer on auction design, management, and strategy /David J. Salant.	Next

Includes bibliographies and index.

The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas.

Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.

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