Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.

By:

Kaplan, Robert S [Author]

Contributor(s):

Norton, David P, 1941-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422163498

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HD30 .S773 2004

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password

Available additional physical forms:

Contents:

Operations management processes -- Customer management processes --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

Review: "Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture." "Based on their work with more than 300 organizations spanning over a dozen years, Kaplan and Norton have created a new tool that has turned out to be as important an innovation as the Balanced Scorecard itself: strategy maps.Summary: Just as you can't manage what you can't measure, say Kaplan and Norton, you can't measure what you can't describe." "Providing the missing link between strategy formulation and implementation, Strategy Maps is a blueprint for describing, measuring, and aligning intangible assets for superior performance."--BOOK JACKET.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HD30.28 (Browse shelf(Opens below))	Link to resource	Available		ocn865508740

Includes bibliographies and index.

Strategy maps -- Operations management processes -- Customer management processes --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

"Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture." "Based on their work with more than 300 organizations spanning over a dozen years, Kaplan and Norton have created a new tool that has turned out to be as important an innovation as the Balanced Scorecard itself: strategy maps.

Just as you can't manage what you can't measure, say Kaplan and Norton, you can't measure what you can't describe." "Providing the missing link between strategy formulation and implementation, Strategy Maps is a blueprint for describing, measuring, and aligning intangible assets for superior performance."--BOOK JACKET.

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