Iconoclast : a neuroscientist reveals how to think differently / Gregory Berns.

By:

Berns, Gregory [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422163658

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

QP360 .I266 2010

Online resources:

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Available additional physical forms:

Contents:

Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs.

Summary: Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	QP360 (Browse shelf(Opens below))	Link to resource	Available		ocn865508771

Doing what can't be done : Howard Armstrong -- Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs.

Includes bibliographies and index.

Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.

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