Understanding marketing : expert solutions to everyday challenges.

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422157329

Subject(s):

Marketing

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .U534 2010

Online resources:

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Available additional physical forms:

Review: "This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--BOOK JACKET.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415 (Browse shelf(Opens below))	Link to resource	Available		ocn868827415

Browsing G. Allen Fleece Library shelves, Shelving location: ONLINE, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	HF5415 Guerrilla marketing	HF5415 The American retail value proposition : crafting unique experiences at compelling prices /	HF5415 Winning the story wars : why those who tell--and live--the best stories will rule the future /	HF5415 Understanding marketing : expert solutions to everyday challenges.	HF5415 Marketer's toolkit the 10 strategies you need to succeed /	HF5415 Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	HF5415 What Is Marketing?	Next

Includes bibliographical references.

"This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--BOOK JACKET.

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