Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Press, (c)2010.Description: 1 online resource (241 pages)Content type: - text
- computer
- online resource
- 9781422160633
- HD41 .C679 2010
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
|
G. Allen Fleece Library ONLINE | Non-fiction | HD41 (Browse shelf(Opens below)) | Link to resource | Available | ocn865508763 |
Includes bibliographies and index.
Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.
"In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."-inside jacket.
COPYRIGHT NOT covered - Click this link to request copyright permission:
There are no comments on this title.