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The design of business : why design thinking is the next competitive advantage / Roger Martin.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, (c)2009.Edition: First ebook editionDescription: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422155110
Subject(s): Genre/Form: LOC classification:
  • HD53 .D475 2009
Online resources: Available additional physical forms:
Contents:
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter and Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
Summary: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R and D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
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Includes bibliographical references.

The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter and Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R and D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

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