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Manage the media : (don't let the media manage you) / William J. Holstein.

By: Material type: TextTextSeries: Publication details: Boston, Mass. : Harvard Business Press, (c)2008.Description: 1 online resource (103 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422146057
Subject(s): Genre/Form: LOC classification:
  • HD59 .M363 2008
Online resources: Available additional physical forms:
Contents:
What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.
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Includes bibliographies and index.

How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.

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