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Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D'Aveni.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, (c)2010.Description: 1 online resource (xiv, 194 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781422156162
Subject(s): Genre/Form: LOC classification:
  • HF1040 .B438 2010
Online resources: Available additional physical forms:
Contents:
The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.
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Includes bibliographies and index.

The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position.

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